Simon Hammond is an Australian author, entrepreneur, journalist, business advisor and international keynote speaker. Like Craig, he is fascinated with thinking, rules, rituals, human behaviour and cults. Yes, cults. He’s also interested in why we keep doing what doesn’t work, why we’re slow learners and why we don’t like the brutal truth (so much so, he’s written a book about it). He also believes that many of us are unintentionally training ourselves to be less resilient, less adaptable and more likely to capitulate under pressure. This is a fun and fascinating chat (one that involves the boys planning their own cult).