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#810 The Branding Genius - Martin Lindstrom

Martin Lindstrom is one of the world’s foremost branding and business transformation experts. He's also the author of 8 New York Times best-selling books, translated into 47 languages, with sales well in excess of one million copies. This dude is super interesting and we went deep on everything from defining happiness, to neuro marketing (it’s a thing) to being given the responsibility of branding an entire country (changing their global image and the country will surprise you), to the relationship between famous brands (and logos) and people’s self-esteem (it’s probably not what you think), to why smoking warnings on packaging don’t work (at all), to the value of disrupting your life, to ethical marketing and lots more. I learned a lot in this chat. Enjoy.