I fu*king love Professor Beau Lotto. He's the least academic-y academic I know. He has an amazing ability to explain and explore - what can be - complicated stuff in an uncomplicated way. Among other things, we talk about destination disappointment (why achieving goals rarely equals satisfaction), the relationship between contentment and ambition, why we're addicted to certainty and why that's a problem (the certainty trap), the life of a scientific vagabond (him), why his company is called the Lab of Misfits, the idea of the world being a laboratory (taking research out of the lab), recognising and owning our bias, and lots more. Enjoy. **Bio: Dr. Beau Lotto is a neuroscientist and world-renowned expert in perception. His research explores the ways in which we experience the world through our own versions of reality. Beau is a three-time main stage TED speaker. He has spoken at the G8, Google's Zeitgest, Wired, Oslo Freedom Forum, Big Think and contributed to the BBC, National Geographic, Netflix and PBS. Beau is also the founder of the world's first neuro-design studio, Lab of Misfits. Part lab, part creative studio, Lab of Misfits takes a disruptive approach to research, partnering with brands to blend science, art and performance to explore pivotal principles in current culture.
