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#1296 Understanding Value - Michael McQueen

Sometime I chat with someone and, despite the fact that we've never met, there's an immediate connection, the conversation just happens organically and I feel like I'm hanging out with someone I've known for years. This episode is exactly that. Michael and I covered a lot of interesting territory in the space of business development, the journey to professional speaking, creating and providing value, the psychology of spending, being broadly relevant, the illusion of objectivity and lots more. *BIO: Michael McQueen is a multi-award winning speaker, trend forecaster and bestselling author of ten books. With clients including KPMG, Pepsi and Cisco, he has helped some of the world's most successful brands navigate disruption and maintain momentum. In addition to featuring regularly as a commentator on TV and radio, Michael is a familiar face on the international conference circuit having shared the stage with the likes of Bill Gates, Dr. John Maxwell and Apple co-founder Steve Wozniak.