In this episode of TYP, Geoff Jowett and I talk about the propensity we humans have to keep doing what doesn't work (despite the overwhelming evidence), Geoff's new and improved approach to business and work, creating opportunities (versus hoping they come along), being solution-focused (while acknowledging the problem), the chasm between knowing and doing (theory, application), recognising (and meeting) a gap in the market and as always, there's a liberal smattering of 'Geoff-isms'. Enjoy.