Fergus Watts is the Reach Foundation CEO, Founder and Chairman of Bastion Brands, former AFL Player, deep thinker, great communicator, and all-round ripping human, who's brilliant to have a yarn with. This time our conversation went far and wide, but the core of our chat revolved around the ideas of (1) finding 'the right model’ in leadership, medicine, education, business, mental health, marketing, communication, meeting the needs of other, high-performance, and (2) the idea that different people often need a very different approach, strategy and/or protocol to achieve a similar positive outcome.