In this episode, Craig shares stories from his journey as a fitness industry pioneer. For those of you who don’t know, he opened Australia’s first Personal Training Centre in 1990, wrote the first PT certification course, employed over five hundred trainers, owned four studios (including the largest in the Southern Hemisphere) and personally facilitated over forty thousand PT sessions. Considering he had almost no understanding of business development, branding, marketing, employing people, administration or leadership when he started, he did okay. Fair to say it was a steep learning curve. Enjoy.
